SEO consulting for your site
Site optimization is a very complex process that needs to be performed professionally and continuously in order to better position the site on Google search for a wide range of relevant phrases.
If you want to perform website optimization yourself or have already started the optimization process and you notice that your site does not show satisfactory results or that it has regressed in Google search, which is directly reflected in the reduced number of visits to the website, it is best to contact our SEO team who will analyze the problem and find the most appropriate solution for the specific situation.
What are all types of SEO consultations provided by the WBS expert team?
- Creating a strategy for a hybrid migration of a site or online store
- Consulting firms that have a marketing team but need additional support in terms of SEO
- SEO consulting for every type of business
- Consulting for businesses operating in multiple markets regionally
- Consulting for proper website/online store conceptualization
- SEO consultations to media outlets
Hybrid site/online store migration - Why is it important for this process to be led by SEO experts?
Hybrid site migration is a process that represents a change of several key elements on a site or online store that are done at the same time. Changes to these elements can directly affect SEO, so it is important that a professional participates in the management of such a complex project.
For each type of migration that is done, it is important to preserve the visibility of the site in search results, positions in the SERP (Search Engine Results Page), as well as to maintain the level of incoming traffic to the site or online store.
It is very important that there is awareness that any major change that represents a combination of elements carries a potential risk that is expressed through the degree of incoming traffic, visibility and position of the site in the browser.
What changes to the site relate to hybrid migration?
If you modify at least 1 of the following elements on the website or online store:
- Software(change CMS, programming language, platform mergers…)
- Introduction of SSL certificates
- Editing of site content
- Site redesign
- Or you're making any changes that will change the URL structure.
If you have a website or an online store that already ranks very well on the browser and you are in the process of working on a hybrid migration, in order not to completely lose the given positions, it is important to approach this process adequately. The process itself is complex and requires serious preparation. In the process, it is important to define precise steps, define technical requirements in detail, take into account all SEO rules in order to minimize declines in the ranking or in the number of visits to the site.
One of the most common mistakes made in this process is not making redirects.
When redesigning the site and changing the platform or domains, it is not uncommon to neglect redirects of old links to new ones, i.e. 301 (308) redirects. The consequence of neglecting this, such an important step, is a direct drop in SEO positions on the search engine.
Consulting firms that have a marketing team but need additional support in terms of SEO
We have worked and managed many SEO projects from different industries, and we have valuable experience that we like to share with others. Every challenge you face when it comes to SEO, we can resolve together.
If you want to perform website optimization yourself or you have already started the optimization process and you notice that your site does not show satisfactory results or that it has regressed in Google search, or you want to educate yourself in terms of SEO, it is best to contact us.
As part of the SEO consulting service, the Internet marketing agency WBS provides you with tips and recommendations for solving specific problems that may arise in the process of site optimization.
The subject of SEO consulting can be any segment of the site optimization process.
Some of the topics of SEO consultations:
- What is the most meaningful thing to do in terms of SEO for your type of business,
- How to do niche analytics and assess the strength of the competition,
- How to track placements in Google search,
- How to fix the impact on your site of a Google update
- How to create a great Content strategy for your audience and many others.
Based on your extensive experience, WBS SEO experts will advise you on what to do to improve your site's Google search ranking.
Consulting for businesses operating in multiple markets regionally
So far, we have worked on and led many SEO projects from various industries, and we have valuable experience that we like to share with others.
Every challenge you encounter when it comes to SEO, we can solve together.
If you run your business regionally, have one site that is multilingual or multiple sites on different domains and want to achieve success and good position in the countries of the region, you need to have a special SEO strategy for each of the countries of the region where you operate.
What should one pay attention to in terms of SEO when doing business regionally?
A special SEO challenge for companies operating in countries in the region is the ranking of the site in each of the countries. Why is this complicated?
If you have a business with which you want to be represented in countries in the region (Bosnia and Herzegovina, Croatia, Montenegro...) where the language is similar, it is very important that Google give clear guidelines that they are different countries and languages, so that there are no "penalties" for duplicate content.
In this regard, the correct technical setting of the site is extremely important and in this part we should pay special attention to canonical tags, hreflang tags, language edition and predefined language on the site.
Only after the correct setting of each language edition is the site ready for the second phase of the SEO process that we have discussed more HERE.
Be among the first in all markets!
Consulting for proper website/online store conceptualization
One of the important items when it comes to the positioning of a site or online store is certainly conceptualization. If it is not done adequately, it will affect traffic to the site,cause lower conversion rate, or less retention and movement of people on the site.
What is the reason for this?
It's important for people to have visibility when they come to the site to quickly get to the page or product they wanted to see.
The average consumer wants to get the information or get the product they want as soon as possible. That is why a good site conceptualization is important and should be seriously worked on.
If your business has a large number of products or services, it is necessary to categorize them in the right way. This involves creating an accurate schematic of the site and how the services or products will be organized into categories, subcategories. In this process, it is also necessary to take into account the specifics of the business and the search results that will show which keywords are most prevalent.
Whether it is a simple presentation site or a complex online store with a number of levels of categorization , our expert team will provide you with consultations to create the best solution when it comes to conceptualization.
Give your clients the best customer experience!
SEO consultations to media outlets
SEO is a set of optimization strategies for websites, with the aim of improving their positioning among organic search engine results, which we wrote about.
So, whether it is the website of a bank, a private clinic or a media portal, the goal is the same - the better the organic position on the search engine for the widest possible range of relevant phrases in order to increase the number of visitors to the site.
What is the value of a written article read by a small number of people?
If, on the basis of certain parameters, Google bots conclude that the media portal on which a particular article is located is of high quality and has a strong authority, Google will display that article among the first in the search. If Google bots conclude that the user experience is bad, no matter how good the article is, the search engine will not show it to readers.
In order for your texts to reach an audience, SEO is necessary.
What does SEO for media companies entail?
In order for your portal to appear among the first results on the search engine when entering a specific keyword, in addition to the need to have original and high-quality texts, the SEO process is also important.
Our SEO team will help you with:
keyword analysis and finding current topics that take into account the specifics of your portal
2. Strategy setting
creating an SEO strategy for writing journalistic articles (following technical SEO rules)
What do SEO consultations in our agency look like?
We start each project by getting to know you and your business. Then we do a thorough analysis of your site and competition to develop a unique strategy, tailored to your goals.
After the consultation, you will be able to deal with solving a specific problem or improving search positions on your own, only it is always preferable that this part of the work is done by experts with more experience. Depending on the situation, WBS offers you consulting services for a certain number of hours on a monthly basis or a complete site optimization service. For any doubts regarding site optimization, please feel free to contact us.
Over the past years, we have achieved enviable results in this business, as evidenced by a large number of our satisfied clients such as:
- Srbotrade apoteka
- Woby house