Experience has shown that some factors are important for search engine optimization. There is an official confirmation from Google that some of those factors influence site ranking, but many other factors have been discovered by SEO experts.

There will be no postponing. Google has confirmed that the algorithm change for mobile search is beginning on April 21st and that this is going to affect websites’ ranking in search results.

On April 16th, the world’s most powerful Internet search engine introduced a new change in its appearance for smartphone users. 

SEO experts have different approaches to the optimization process and every team has its own methods, but the essence is the same. However, when it comes to the aim of optimization, different teams engaged in it have different approaches from the very start. 

One study has shown that smartphone users in the USA search for information about local businesses online 95 percent of the time (they search for local products and services). 

Google has announced that, starting from 21 April 2015, site ranking in search results will be affected by how well-adapted a site is for mobile devices.

Text size, frequency of keywords, synonyms and text segmentation are what we should pay attention to when writing an SEO friendly article.