nutriciastore.rs

nutriciastore.rs

Development of nutriciastore.rs

Our team designed and developed the new nutriciastore.rs e-commerce site from the ground up, focusing on intuitive user experience and optimal product visibility for the Nutricia portfolio. UX/UI principles, mobile optimization, and a secure shopping process were top priorities.

Hybrid Migration and SEO

We executed a hybrid migration from kibidshop.rs to nutriciastore.rs. This included careful transfer of key content, redirects, metadata, and link structures to preserve existing SEO positions and ensure uninterrupted optimization on the new domain.

SEO Optimization and Link Building

Before launching SEO activities, we conducted in-depth keyword research and on-site SEO corrections. A continuous link-building process was then initiated, featuring unique content published on relevant websites, gradually increasing the domain authority of nutriciastore.rs.

Technical Integrations

In addition to website development and optimization, we implemented several essential technical integrations for efficient e-commerce operations:

  • ERP integration with Microsoft Dynamics NAV in partnership with NPS, enabling automatic data and order synchronization

  • Courier service integration with DExpress and City Express for streamlined delivery and tracking

  • Secure payment integration with Raiffeisen Bank for reliable online transactions

Technologies Used

  • CMS: Custom CMS tailored to client needs

  • Frontend: Custom mobile-optimized design

  • SEO Tools: Ahrefs, Google Search Console, Google Analytics 4

  • Integrations: ERP, courier services, payment gateway

Results

  • Fully launched nutriciastore.rs site within the planned timeline

  • Successful SEO position migration from the old domain

  • Noticeable improvement in rankings for priority keywords

  • Increased domain authority through thematically relevant backlinks

  • Key integrations implemented for efficient online store operations

Client comment

What do they say about us?

WBS – a reliable and professional partner for SEO, e-commerce, and other digital solutions

Our collaboration with WBS has lasted for years, starting with their SEO support for Kibidshop, followed by the complete development of a new e-commerce website, and the successful domain migration to Nutriciastore.

Throughout the entire process, WBS demonstrated a high level of professionalism, technical expertise, and understanding of our business goals. Their team not only has excellent knowledge of the technical aspects of SEO and web development, but also acted as a strategic partner, always available for advice and consultation to find the best business solution.

Working with them feels like a true partnership – communication is always clear, deadlines are respected, and the solutions are tailored to our specific needs. We particularly value their dedication, proactivity, and understanding of sometimes complex processes within a corporation like Nutricia, whose standards are also followed by Kibid.

Thanks to WBS’s support, Nutriciastore.rs has become a modern, functional, and SEO-optimized online shop, ready for growth and development in the demanding healthy food market.

We would especially like to highlight the approach of Slavko Pejović, who skillfully and efficiently finds technical solutions and articulates them clearly and practically – whether he’s speaking with developers, marketing teams, or management. We sincerely hope our cooperation will continue, following technological progress and bringing new, innovative solutions.


Ivana Blagojević

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