Logo design

A logo is much more than just a symbol that will head the site, as well as headline all the factors of a single brand that users and potential users can see. 

At first, this symbol should allow you to visually identify your brand, stand out from the competition, and connect customers and potential users with your brand over time. 

These are the main features of a good logo. 

A great logo provides another essential value - a great logo allows customers to emotionally connect with and return to your brand. 

If your goal is to connect your customers with your brand - create a logo that will be a symbol of that connection. 

The logo tells your potential clients who you are, what you do and how what you do can be useful to them. 

A good logo communicates to potential clients who have never used your products and/or services that you are a serious brand and that you are doing a great job. 

On the other hand, it allows you to build a relationship with existing customers and encourages people to stay with your brand.

Logo design can look easy when you only see it as a finished product. However, creating a logo is not an easy task. 

A good logo is the result of creativity and detailed brand analysis, combined with several elements such as: shape, lettering style, color scheme, visual design and others.

Designers from the WBS team have years of experience in creating logos and visual identity for small and large brands from different spheres of business and can help you get the logo that will best represent the values of your brand. 

A good logo shows what the company does and represents what the values of that company are. 

In this sense, the design of the logo consists in creating the perfect visual identity of the business. 

Likewise, the logo represents a means of communication between the company and its potential target audience and customers.

In addition to being appealing, the logo should satisfy a number of other functions. 

The function of the logo is to visually identify the brand and communicate with potential clients, all in one simple graphic!

A good logo conveys the desired message and has the ability to be printed in any size and remain equally effective even when not in color. 

But what is it that will make a logo great? 

An excellent logo comes down to two things: having a concept that communicates with the target group and at the same time reflects the brand value system - both these items are equally important.

A well-designed logo will allow you to be recognizable and unique and stand out with regards to your competitors. 

Simple design

A great logo should also not be too complicated and difficult to understand. The more complex it looks, the harder it is to remember. Simplicity is key when it comes to logo design. 

Thanks to simplicity, you leave space for your audience to quickly memorize you instead of being overwhelmed with information and impressions-which is never a good idea.

Recognizability

Some of the world's biggest brands have a very simple, yet very recognizable and memorable logo. A great example of this are the logos of Nike and Apple. 

Your logo doesn't have to be too stylish to be great. It is best to stick to a simple idea whose style will not become obsolete so quickly. 

In other words, a logo can create strong visual associations with your business. Thanks to this feature, customers will stay aware of your brand for longer. 

They may not need your products or services right now, but once they do - they'll remember you first. 

Now that you are familiar with all the features that a great logo should have, you are ready to order the one that will best represent your business. 

If you'd like us to help you with that, our design team is here to help.