How Important Is Responsive Design Nowadays?
Responsive web design enables a website to look organized on all devices and it makes navigating through the site simple. This means that websites with responsive design enable visitors using a mobile phone to easily read the content and move from one page to another. The form of these sites adjusts to the screen resolution used by the visitor, and that can be the screen of desktop PCs, as well as tablets and mobile phones. You do not even need a separate site for mobile phones, or applications, but only a responsive design to provide the visitor with the maximum commodity while they access your site from any device.
Why Should Sites Be Adjusted to Mobile Phones?
It is very irritating when you visit a site using a mobile phone and you see it like a thousand times smaller version of the actual site. You can’t see or click anything. You need to zoom in and move the page from side to side and up and down, but you would do that only if it was really important for you to see something on that very site. In all other cases, you would simply leave the site.
One billion and 750 million people worldwide use smart phones. In 2014, more than 2.2 billion people used mobile phones for Internet surfing. That's how important it is that the site be adapted to mobile phones. It is estimated that, in the next two years, that number will increase significantly. Smartphones have made it possible to use the Internet anytime and anywhere. While standing in line at the supermarket or while using public transportation, we usually read something on the Internet to make time go by faster. There is a plenty of all kinds of content and, if a site is not adapted to phones, we will simply leave it and look somewhere else. At the moment, sites that are not responsive lose up to 50 percent of their visitors.
Responsive Design and SEO Optimization
For some time now, responsive design has been a factor that Google pays attention to. Namely, when you type a certain keyword in the search, beside sites that are adapted to mobile devices, there is a notification "mobile friendly" or "mobile". Therefore, the person performing the search is informed about which results to give advantage to, that is, which results will be easier to read through. For now, responsive design doesn’t affect the search results ranking. Sites that are well-ranked "hold" their positions when searching using mobile phones, regardless of whether their design is adapted to these devices or not. However, that will probably change in the future.
The purpose of a site is to have satisfied visitors and, therefore, it should be adapted to the new needs of the audience. Everything points to the fact that desktop computers will be used for work, and searching for fun and entertainment on the Internet will move to small devices from which we do not separate.
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